District-College Branding Project

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District logo in a floral table centerpiece

The San Diego Community College District has rolled out a new set of logos, introduced “Be. Belong. Become.” as its new tagline, and launched a redesigned website.

The campaign celebrates students as they imagine what they can Become through the outstanding educational opportunities available at the District and Colleges — including San Diego City College, Mesa College, Miramar College, and College of Continuing Education.

“The sunburst logo design is inspired by the radiating energy of the sun,” said SDCCD Director of Communications and Public Relations Jack Beresford. "It serves as a beacon of inspiration, unity, positivity, and growth across the District and colleges – which are themselves reflected in the colors of the rays. The dynamic design reflects the ever-evolving nature of education, as well as the District’s dedication to fostering a welcoming environment where every individual knows they can succeed.” 

The refreshed messaging is meant to reintroduce the SDCCD to San Diegans and reinforce our commitment to making higher education affordable and accessible to everyone. 

The new marketing campaign, designed in partnership with Selbert Perkins Design, can be seen on bus sides, billboards, social media ads, TV spots and at the San Diego International Airport. The campaign will run through the spring semester.  

“The District’s current logo was created in 2005 and refreshed in 2017,” said SDCCD Chancellor Gregory Smith. “Since then, much has changed in the world, and it was time to assess how well the District’s current visual identity system reflects the SDCCD’s purpose within the community and how that fits with the vision set out by our 2030 Strategic Plan.”  

If you have any questions about the new brand, please contact Communications and Public Relations at cpr@sdccd.edu.

To learn about the new logo and how to apply it to new materials and projects, please see the Branding Toolkit.

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